Equilibrium
Equilibrium occurs at the price where quantity demanded equals quantity supplied, so there is no pressure for change. Diagram in words: P on the vertical axis, Q on the horizontal, D sloping down, S sloping up, crossing at equilibrium price Pe and quantity Qe.
- If price is above Pe, quantity supplied exceeds quantity demanded: a surplus (excess supply). Firms cut prices to sell stock, and price falls back to Pe.
- If price is below Pe, quantity demanded exceeds quantity supplied: a shortage (excess demand). Buyers compete, sellers raise prices, and price rises to Pe.
When demand or supply shifts, a new equilibrium forms. Always show the old and new equilibrium price and quantity on the diagram.
The three functions of price
- Signalling: a price change sends information. A rising price tells producers consumers want more of the good.
- Incentive: a higher price motivates firms to produce more because it can raise profit, and motivates consumers to use less.
- Rationing: when a good is scarce, the price rises until only those willing and able to pay that price buy it, sharing out the limited quantity.
Together these show how a free market reallocates resources without central planning, an idea often called the price mechanism.
Consumer and producer surplus
Consumer surplus is the difference between what consumers are willing to pay and what they actually pay. On the diagram it is the area below the demand curve and above the price, out to the quantity traded.
Producer surplus is the difference between the price producers receive and the lowest price they would accept (their marginal cost). It is the area above the supply curve and below the price.
Social (community) surplus is the sum of the two. In a competitive market with no externalities, social surplus is maximised at equilibrium. This is allocative efficiency: resources produce the mix of goods society values most, where marginal benefit (MB) = marginal cost (MC). Since the demand curve reflects MB and the supply curve reflects MC, equilibrium meets this condition.
(HL) Calculating equilibrium and surplus
Set \(Q_d = Q_s\) and solve.
Worked example (HL): \(Q_d = 150 - 5P\) and \(Q_s = -30 + 10P\).
- \(150 - 5P = -30 + 10P \Rightarrow 180 = 15P \Rightarrow P = 12\).
- \(Q = 150 - 60 = 90\). Check: \(-30 + 120 = 90\).
- Demand meets the price axis where \(Q_d = 0\): P = 30. Supply meets it where \(Q_s = 0\): P = 3.
- Consumer surplus \(= \frac{1}{2} \times 90 \times (30 - 12) = 810\).
- Producer surplus \(= \frac{1}{2} \times 90 \times (12 - 3) = 405\).
- Social surplus \(= 1215\).
If price were held at 10: \(Q_d = 100\), \(Q_s = 70\), so there is a shortage of 30 units.
Common mistakes
- Labelling the vertical intercept triangle as consumer surplus without stopping at the quantity traded.
- Explaining a shortage with "demand increases". Price below equilibrium raises quantity demanded, not demand.
- Assuming market equilibrium is always efficient. It is only allocatively efficient when there are no externalities or other failures (see 2.8).
Exam tips
- 10-mark questions: explain the price mechanism with a diagram showing a shift, the temporary shortage or surplus, and the move to the new equilibrium. Name all three functions of price and link each to the context.
- 15-mark questions: evaluate whether markets allocate resources well. Credit efficiency and decentralised information, then discuss equity (rationing by ability to pay), externalities, information gaps and market power.
- HL calculations: write down both intercepts before finding surplus areas; area of a triangle is half base times height.